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New products can revitalize brands amid high inflation | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Christopher Lombardo

New products are driving interest in brands, despite the challenges of a high inflation environment. BrandSpark’s Canadian Advertisers and Marketers Survey of 129 leading marketers (conducted jointly with the Association of Canadian Marketers) reveals that 72% of marketers introduced new products or services this year, including about 90% of CPG marketers.

http://strategyonline.ca/2022/09/28/new-products-can-revitalize-brands-amid-high-inflation/
 

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